As the annual focal point for the MENA region's burgeoning amusement and attractions industries the Dubai Entertainment Amusement and Leisure Expo (DEAL) continues to provide the ideas, inspiration and enthusiasm to meet the demands of numerous and very different visitor attractions – from FECs to water and theme parks, heritage centres, museums and zoo's.

Showcasing the newest equipment - learning at dedicated seminar programmes - networking with industry peers -developing relationships - providing new ideas and benefiting from numerous business enquiries has made DEAL the most important meeting place for operators throughout the Middle East, African, Mediterranean and Asian countries since 1995.

More than 80% of its regular visitors regard DEAL as their primary trade event, because they know that they will find everything there that they need to enhance and improve their business. Despite the general economic climate new parks, family entertainment centres and other leisure facilities have opened and are flourishing - and many more are planned throughout the whole MENA region.

Entertainment and leisure are high on the list of family out-of-home activities and DEAL is the only place where around two hundred exhibitors from more than 30 countries gather to present their products and services to over 5,000 discerning business visitors.

The 17th DEAL presentation in 2011 will continue its tradition of bringing together the operators of visitor attractions with suppliers to conduct serious business.